Adjara Leads Georgia in the Number of Hotels: What This Means for Batumi and the Real Estate Market

Georgia’s hotel sector continues to expand, and Adjara maintains a key role in the country’s tourism infrastructure. According to official statistics from Geostat, the region is home to 21.3% of all hotels and hotel-type facilities in Georgia—the highest percentage among all regions. For Batumi, this news is significant not only from a tourism perspective: the scale of the hospitality industry directly influences the development of neighborhoods, services, transportation infrastructure, and competition in the investment apartment market.

The latest figures help provide a more accurate assessment of Batumi’s real estate market. They confirm the extensive tourism infrastructure but also show that buyers cannot count on generating income solely based on an apartment’s proximity to the sea. The more hotels and apartments enter the market, the more important the quality of a specific property becomes—as well as its location, format, management, and ability to stand out among similar offerings.

What the Statistics on Georgia’s Hotel Market Revealed

According to Geostat, there were 2,783 hotels and hotel-type properties operating in Georgia in 2025. Over the course of the year, their number increased by 4.5%. Adjara ranked first in terms of the share of such properties—21.3%—slightly ahead of Tbilisi, which had a share of 20.9%.

The hotel infrastructure itself also expanded. The total area of operating hotels reached nearly 4 million m² and grew by 9.8%. The number of rooms increased by 6.1% to 54,300, while the number of guest beds rose by 6% to 120,200.

Georgian hotels welcomed approximately 6.2 million guests, which is 6.5% more than the previous year. Foreigners accounted for 62.7% of the total number of guests, and the overwhelming majority of foreign visitors came for leisure and travel. Among foreign guests, the Israeli market remains particularly prominent: citizens of that country constituted the largest single group in the hotel sector.

Why Adjara Ranks First

Geostat’s statistics cover all of Adjara, not just Batumi, so it cannot be automatically assumed that all 21.3% of the facilities are located in the city. However, Batumi is the region’s main resort, business, and transportation hub, and a significant portion of the tourism infrastructure is concentrated around it and the Black Sea coast.

The scale of the hotel market is supported by maritime tourism, international flights, the proximity to the Turkish border, the development of new complexes, and a variety of accommodation options—ranging from small family-run hotels to major international brands and aparthotels.

The overall tourism landscape also remains significant. According to the Georgian National Tourism Administration, in 2025 the country recorded a record 5.52 million international tourist visits, and revenue from international travel reached approximately $4.69 billion. These figures apply to Georgia as a whole, but they illustrate the scale of the industry, of which the Batumi market is a part.

What the Growth of the Hotel Sector Means for Batumi Real Estate

For the real estate market, the expansion of tourism infrastructure creates both opportunities and additional competition.

On the one hand, a developed hospitality industry supports the emergence of new restaurants, shops, property management companies, services, public spaces, and transportation solutions. Areas where a high-quality tourism and urban environment is taking shape become more attractive to buyers looking for an apartment for vacation use or rental.

On the other hand, the growing number of hotel rooms and investment apartments increases supply. Apartment owners must compete not only with neighboring apartments but also with professional hotels, which offer reception services, housekeeping, reservations, marketing, and additional services. Therefore, high tourism statistics alone do not guarantee occupancy for a specific property or the advertised return on investment.

What Features Make an Apartment More Competitive

When choosing investment property in Batumi, it’s important to evaluate more than just the price per square meter and distance to the sea. A more sustainable property typically has a clearly defined target audience and advantages that are difficult to fully replicate.

。A convenient location with access to the sea, the city center, shops, and public transportation
。A functional floor plan without a lot of wasted space
。A separate bedroom or the possibility of a comfortable long-term stay
。A high-quality view that is highly unlikely to be obstructed by a neighboring construction project
。Heating, soundproofing, and amenities for year-round use
。Transparent service and management terms with no hidden fees
。Good condition of the building, common areas, and surrounding grounds

A studio apartment may be more budget-friendly and easier to rent out short-term, but in large complexes, hundreds of identical studios often compete with each other on price. A 1+1 apartment, a property with a rare view, or a unit in a full-fledged residential building may appeal to a broader audience, although it requires a different budget. There is no one-size-fits-all solution—the property must be aligned with your chosen strategy.

What an Investor Should Check Before Buying

Before purchasing an apartment for rental or subsequent resale, it is essential to evaluate several categories of factors.

Actual tourist and long-term demand in a specific location
The number of similar apartments within the complex and in the surrounding area
Realistic average annual occupancy rates, not just figures for July and August
The management company’s commission and building maintenance costs
Expenses for repairs, furniture, utilities, marketing, and periods of vacancy
Rules for renting out the apartment independently and restrictions in the management agreement
Documents related to the developer, the land plot, and the property being purchased
Construction timelines, installment plan terms, and the procedure for registering ownership rights

Yield should be calculated after all expenses have been deducted. Advertised yields that do not account for management, maintenance, repairs, taxes, and downtime do not reflect the owner’s actual returns.

Conclusion

Adjara’s leadership in the number of hotels confirms that the region remains Georgia’s largest center for tourist accommodations. For Batumi, this means continued growth in the service sector and high interest in seaside real estate. At the same time, competition is increasing, so investment decisions should be based not on the city’s overall popularity, but on the characteristics of a specific property.

In the catalog of residential complexes in Batumi, you can compare projects, locations, and purchase terms. Before choosing a property, we also recommend reviewing the guide to investing in Batumi real estate and the article on how to choose a seaside apartment in Batumi.

AM Estate helps you find real estate in Batumi for living, vacationing, or investing; compare projects; and assess costs, risks, and potential usage scenarios for the property. Yield calculations are approximate and do not constitute a financial guarantee.

Sources
· Geostat — official study of Georgia’s hotel sector for 2025
· 1TV Georgia — data on the number of hotels and available rooms
· BM.ge — statistics on hotel guests in Georgia
· Georgian National Tourism Administration — key tourism indicators